Dealership Marketing

Does Your Automotive Marketplace Pass the Friction Test?

Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with challenge of running a modern dealership. Twenty years ago, an automotive retailer needed to be proficient with one-to-three traditional media outlets to promote …

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Best PracticesDealership Operations & Processes

3 Ways to Continuously Engage with Candidates Throughout the Hiring Process

Fewer than 1% of job seekers are interested in careers at a dealership, meaning once you receive applicants for your open roles, you need to keep them engaged throughout the hiring process – or risk losing top talent to other job opportunities. Rather than waiting until a candidate signs an offer letter to kick off …

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RefreshFriday EdBrooks & Jasen Rice June 15 2018
RefreshFriday EdBrooks & Jasen Rice June 15 2018
Industry Events

DealerRefresh RefreshFriday Ep. 17 – “SE O”ptimizing your inventory for Cars.com, AutoTrader, Cargurus, etc.

Is it even possible to optimize your inventory for better placement across the 3rd-party sites? Until recently, search results on most of the 3rd-party sites quickly yielded from highest price to lowest price. But something has changed over the last several months. Algorithms are now in charge. In this episode of RefreshFriday Ed Brooks AND …

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Industry Events

RefreshFriday #17 – WIFF NIFF and the Future of Customer Experience

Join us tomorrow – #RefreshFriday WIFF NIFF  “Shaun ‘NIFF’ Kniffin” of the Germain Motor Company as we discuss the “Future of Customer Experience” – Register NOW! https://dlrfr.sh/2JnUa71 Shaun has a unique perspective and philosophy on the future of how dealers will be working with their customers. We’re going to explore this and talk about some of the impediments …

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RefreshFriday Nick Cybela VR in the Dealership
RefreshFriday Nick Cybela VR in the Dealership
Industry Events

DealerRefresh RefreshFriday Episode 16 – VR (virtual reality) – will your showroom be the next OASIS?

In this episode of #RefreshFriday we sit down with one of the pioneers of implementing VR (virtual reality) into the dealership showroom – Nick Cybela with FlowFound. This is cutting edge shit!! We realize it’s the end/beginning of the month, BUT this is one RefreshFriday that will give you the insight you need to answer ANY & …

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