Dealership Marketing

5 Reasons Why Online Reviews Directly Impact Your Dealership’s Bottom Line

It’s getting harder and harder for car dealerships to stand out among a crowded field of competition. Because the auto industry operates in what is a nearly perfectly competitive market, meaning dealers sell essentially the same products at similar price points, dealerships are starting to turn to their online reputation to help differentiate them from …

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Dealership Communication ToolsOther Stuff

Dominion contracts CRMSuite (formerly iMagicLab) as CRM solution

Dominion Dealer Solutions announced today the launch of its new CRM, Dominion VisionTM. The most advanced automotive CRM in the market today, Dominion Vision combines the most intuitive CRM interface in the market with customized reporting and consumer-focused communication tools to create an easy-to-use CRM that will satisfy customers, sales reps and management.
How the Right Employees Can Build Trust and Loyalty in YOUR Dealership Brand
How the Right Employees Can Build Trust and Loyalty in YOUR Dealership Brand
Best PracticesDealership Operations & Processes

How the Right Employees Can Build Trust and Loyalty in YOUR Dealership Brand

According to a recent study, 81 percent of recent car buyers polled did not enjoy the car buying experience, with 29 percent indicating they do not trust salespeople. The car sales process can’t simply be about pushing cars off the lot if you want to remain competitive. Instead, you need to understand your buyer, address …

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who what when where
who what when where
Dealership Marketing

Who? How? A Closer Look at Inquisitive Paid Search Traffic

One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword purchases. The search queries are the exact phrases that visitors are typing into Google (or other search engines). I find it useful to compare the search queries to the actual keyword(s) the dealer is purchasing. For instance, if …

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AWA Award
AWA Award
Other Stuff

Kevin Frye is the Recipient of the 2018 Lighthouse Award

The DealerRefresh community congratulates Kevin Frye!! PCG Companies, an industry leader in digital marketing, education, research, and data intelligence for the automotive industry, is pleased to announce Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family, as the 2018 Lighthouse Award recipient. This prestigious award, given annually at the AWA Awards Ceremony hosted by …

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Dealership Marketing

Don’t be scared of Facebook’s new algorithm. Here’s how your dealership can handle it.

“Facebook was built to bring people closer together and build relationships.” Who would have thought that this pleasant idea could make businesses question so much of what they thought they knew about social media? Facebook wants people to connect more. The company, led by Mark Zuckerberg, is on a mission to increase authentic dialogue and …

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