2018 – Page 9 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Welcome back Alex!

Alex is back! I bet most of you don’t know that Alex and I became friends off a DealerRefresh article I wrote, in 2006, an article he didn’t agree with. In his usual style, he left a snarky comment. So I picked up the phone and called him outright. Not only was he shocked, but we immediately …

Industry Events

Refresh Friday with Mike Phillips of McCloskey Motors and Bob George of Dealer.com

Refresh Friday 2/9/18 In this episode of Refresh Friday Alex and Jeff welcome Mike Phillips of McCloskey Motors and Bob George of Dealer.com to discuss the latest topics in the DealerRefresh Dealer Forums. Be sure to join us just about every Friday on our Facebook Live channel!

Best Practices Dealership Marketing

Nine Dirty Little Secrets of Automotive SEO and SEM

Nine Dirty Little Secrets of Automotive SEO & SEM: The Pitfalls of the ‘Set it and Forget it’ Approach to Dealer Search There are more than a few Dirty Little Secrets when it comes to dealers and their use of search engines to drive quality traffic to their websites. Secrets, of course, kept from the …

Best Practices Dealership Operations & Processes

If It Does Not Fit, Don’t Wear It.

“Clothes make the man. Naked people have little or no influence on society.” –Mark Twain As you have already noticed, nearly everyone in the medical field has made the move to wearing scrubs, paper pushers and surgeons alike. My wife occasionally wears them for her profession and loves the pajama-like feel. The other day, I …

Best Practices Dealership Operations & Processes

How Your Dealership Can Compete with Amazon and Carvana

E-commerce has increasingly become a platform for big-ticket purchases like TVs, mattresses and cars. Car buyers can not only complete online before stepping into a dealership, but in some cases, they can buy cars directly from web-based vendors, cutting out the traditional dealership entirely. Sites like Carvana allow customers to buy a car online and …

Best Practices Dealership Communication Tools Dealership Operations & Processes Opinions & Advice

AI’s Role in the Future of Automotive Retail

The Economist recently pointed to AI’s growing importance, stating that “the world’s most valuable resource is no longer oil, but data.” And with the vast majority of data—over 90 percent—being generated over the past two years, it’s no surprise that businesses across industries are looking for innovative ways to capitalize on this new form of …

Best Practices Dealership Communication Tools Dealership Marketing

Introducing DealerRefresh Mini-Webinars and Live Web Chats

A colleague once told me, “I’d rather spend 60 minutes learning from someone who already figured out what I need to know, than spend days, weeks, or months trying to figure it out on my own.” This is precisely why webinars have and continue to be so popular. Problem is that in today’s business culture, …

Best Practices Dealership Marketing

[INFOGRAPHIC] How Personal Connections Inspire Trust in the Car Buying Journey

When we talk about ‘connected consumers’ it’s usually in the context of a customer’s online presence; how they expect – and in some cases demand – transparency and information, especially when it comes to big ticket items. But giving customers information and the tools they want to comparison shop is one part of the equation …

Best Practices Dealership Communication Tools Dealership Marketing

Dealing with a Blacklisted CRM and Measuring your Response Rate.

Skip to the point if you don’t care to read the backstory. I sit back, this morning, amazed at how unreliable email delivery is. It might be getting worse and worse every year. Due to abusive advertisers we all want to safeguard our inboxes from disgusting amounts of delete button presses. And so, car dealers suffer. Car …

Dealership Marketing Industry News & Trends Opinions & Advice

[PODCAST] Industry Dirt, Drama, and Dealer-Vendor Role Playing – 2018 Predictions

Brace yourself for this HOUR LONG rambling with your hosts and cohorts Ryan Gerardi and Chris K Leslie. In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into Eric Miltsch’s recent article on DealerRefresh: 2018 Automotive Marketing …