2011 – Page 7 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Make Your Dealership a Gen Y Hiring Magnet: Part 1

Making Your Dealership a Gen Y Hiring Magnet In my last article “Why You Should WANT Gen Y Workers in your Dealership“, I talked about why you should want to hire Gen Y. Now, I’ve created a three-part series to tell you how to actually do it. When it comes to making your dealership a …

Best Practices

From Bad To Great!

This is a story of how one dealership went from bad to great on the telephone in just 6 months. Since I started Phone Ninjas in 2009, I have seen my fair share of success stories, but the one I am about to share with you is a classic. This past February I received a …

Opinions & Advice

IT, oh how I love thee

I am a customer of the IT department. I am not an IT expert. I am just a customer. Ed Shaffer asked a simple question in the comment string of the article titled “Does your Dealer block Social Media:” [Why haven’t we addressed] The bandwidth drain that YouTube and Fb would have on our already thinly stretched pipe… …

Dealership Marketing Opinions & Advice

What Is Your Dealerships Product?

Our manufacturers and vendors can answer this question easily about their own businesses, but can the dealers? A product is a “thing produced by labor or effort. “A “thing” isn’t always something physically tangible. What is the product of a dealership? This isn’t a question anyone ever answered for me directly. It wasn’t something anyone …

Other Stuff

The Refresh Recap – Facebook, Chat Abuse, Reviews, Likes and GenY

Is it Sunday night already? I hope everyone’s August is shaping up to be a positive one. What you may have missed… DealerRefresh – The Blog 1. Is Your Dealership Chat Used or Abused? – Joe wraps up some keen observations on chat and provides us with some actionable data. Are your dealers chatting? 2. …

PR Announcements

DealerRater Ads Showcare Employee-Specific Reviews to Dealers’ Review Page

DealerRater Introduces Added Feature to Certified Dealer Program that Enhances Dealers’ Review Pages to Showcase Employee-Specific MyReviews DealerRater® introduces an added feature to its Certified Dealer Program that enriches the appearance and content of dealer review pages by showcasing a dealer’s top-reviewed employees and their associated review counts. Given this enhancement, employee-specific MyReviews pages are …

Industry News & Trends

Is Your Dealership Chat Used or Abused?

Do you really know what your dealership website chat is doing for you? Those of us with chat on our dealer sites know that chat is an amazing lead generator, but, do you really know what your chat is doing for you? Likewize, do you really know what chat is doing for your shoppers? It’s …

Other Stuff

PureCars Trade-in Reports 2 Months FREE for Dealers

Want more quality leads from your dealership website? You can do so by answering a top consumer concern! PureCars is offering DealerRefresh community members their PureCars Trade-In Report service FREE for 2 months. The Offer: Retail Offer: $299.95 a month Deals for Dealers Offer: FREE for 2 months with no obligation afterwards to continue Set …

Opinions & Advice

Facebook: what has it done for you lately?

And since no one else seems to be saying it I’ll go ahead and break the ice: Facebook isn’t as important as you think. In fact, most social media really doesn’t help drive sales at all. As the Ecommerce Director for a large, Ohio-based automotive group, I’ve found putting more time, money and effort into …

Industry News & Trends

DealerRater Reviews on Google – What Happened? A Quick Q & A

Google dropped a bomb on us a few weeks ago when Google Places removed all 3rd party reviews. This affected many dealers (including mine) that had been focusing on only one site while not getting dealership reviews across multiple review sites. Many of us leverage the features and services of DealerRater.com. My self included. Due …

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2011 – Page 7 – DealerRefresh

Make Your Dealership a Gen Y Hiring Magnet: Part 1

From Bad To Great!

IT, oh how I love thee

What Is Your Dealerships Product?

The Refresh Recap – Facebook, Chat Abuse, Reviews, Likes and GenY

DealerRater Ads Showcare Employee-Specific Reviews to Dealers’ Review Page

Is Your Dealership Chat Used or Abused?

PureCars Trade-in Reports 2 Months FREE for Dealers

Facebook: what has it done for you lately?

DealerRater Reviews on Google – What Happened? A Quick Q & A