2012 – Page 4 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Contact At Once! Named One of America’s Fastest-Growing Private Companies

Contact At Once! Named One of America’s Fastest-Growing Private Companies – Inc. Magazine Ranks Company for Second Straight Year ATLANTA, GA. August 22, 2012 – Contact At Once!, the software company that pioneered live chat in online advertising, today announced that it has again been named to Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies. It …

Facebook Pages Manager iPhone App

Using Facebook Pages Manager App I was speaking to a dealership the other day and the topic of social media and time management came up. Josh, the ISM at the dealership was ranting about Bobby’s post “4 hour work week at the dealership” and ordered the book “The 4-Hour Workweek” for himself. He mentioned he …

Industry News & Trends

Joe Pistell Joins the Vendor Side

We want to congratulate Uncle Joe on his new career change! Joe Pistell has held the title of top contributor on the DealerRefresh forums and has provided some of the most invaluable feedback ever given to this community. He has challenged both of us (Jeff and Alex) throughout all the years we’ve known him and …

Best Practices Industry News & Trends

Multichannel Marketing Increases Sales and Retention – Study

Since the dawn of time, dealers believed that automotive marketing vendors are trying to push more point products on them in order to upsell and increase their commissions: Search Marketing Search Engine Optimization Social Media Chat Video Mobile eMail… Dealers are absolutely right. We are. But are we taking you down the garden path? A new …

Industry Events

“Big Data” Live Web Cast with Dataium and HookLogic

Anyone that keeps up with us here on DealerRefresh know that we love to talk about some of the latest technologies and how they relate or can be used in our industry. One of these emerging technologies is Dataium. Dataium pushes the envelope by giving greater visibility into online consumer shopping behavior and the path to their …

Best Practices

The 4-Hour Work Week – At The Dealership

Can You Sell Cars Working 4 Hours A Week? Can you imagine? Instead of working 60 plus hours per week, you show up at 9 AM on Monday and weekend is just four hours away! What would you do with all the free time? I would probably play enough golf to be on the PGA …

Best Practices Dealership Marketing

Mobile App Promotion – No Longer Optional!

5 Ways to Promote Your Dealers Mobile App Mobile app promotion was easy in 2008. App developers could submit their application to Apple app store and compete amongst the thousands of other apps for user’s attention. “Thousands” being 10,000. End of 2008 – five months after the mobile app store launch only 10,000 total iPhone apps existed. If …

Industry Events

AutoCon 2012 – A New Addition to The Fall Conference Lineup

The fall automotive conference season will be here before you know it. With OEM mandated meetings and independent conferences on the September and October calendar, dealers have more choices than ever before where to invest their time and allocated education budgets and resources. If you’re not already aware (as I’m sure you’ve received some type of message …

Best Practices Industry News & Trends

Congratulations Christine!

Congratulations to friend and fellow DealerRefresher, Christine Knowles for making the cover of DrivingSales – Dealer Innovation publication. In this issue Christine shares her Secrets to Success and how she has helped the Checkered Flag dealer group cross the finish line. [issuu width=510 height=360 embedBackground=%23a8bcfa backgroundColor=%23222222 documentId=120726163646-ba59fe1f19c9400b85624d38db8c815a name=dig-q3-2012 unit=px v=2] In just six years, …

Best Practices Dealership Marketing

A New Way To Track New-Car Online Advertising Performance

Tracking your new-car internet advertising performance We’ve gotten great feedback on our site changes and enhancements to our franchise ad package so far (although more feedback, pro or con, is always appreciated). The new-car shopping experience on the site will continue to evolve through the rest of the year and into 2013, but in the meantime, we’re focusing …