2012 – Page 5 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Next Giant Leap For Dealership Websites

Dealership websites that track online shopping behavior If you have purchased goods on Amazon.com recently, take a minute to go back to their website. Did you notice that it recognized who you were and even made recommendations for you to consider purchasing today? If you book travel online, sites like Expedia and Travelocity are designed …

Dealerships Ignore More Than a Third of Their Customers

I have got great news for all of the GMs, GSMs, Internet Managers, Corporate Marketers, and even all of those vendor partners out there serving the dealership. Did you know that 39% of the valuable phone leads that you drove to the dealership were left stranded on the phone?

Dealership Marketing Industry News & Trends

Does Your Dealers Website Use Adaptive Website Technology?

Have you looked at your Google Analytics data lately? Have you noticed the rise of visitors to your dealers website that are using mobile devices? When you look, you will see that 10-20% of website traffic is coming from consumers using mobile devices. It should come as no surprise that a majority of those users …

Best Practices Industry News & Trends

The Power of Misinformation

[highlight color=”#fde1c3″ font=”black”]This is a guest post from Bill Playford. If you don’t already know Bill by his name, you may recognize him from the videos he and Joe Webb are featured in. Bill is Vice President and Chief Rocket Surgeon over at DealerKnows. We were on the phone earlier this week discussing some of the false claims in …

Other Stuff

Have a Great 4th of July!

From everyone here at DealerRefresh – Have a July 4th! Sitting at the dealer..maybe your home today lounging by the pool. Either way, it makes for a great time to catch up with some of the latest discussions over on the DealerRefresh forums: Why become Sales Manager? Dealer Conference and “not so normal requests… Scope …

Industry Events

Digital Edge Summit in Baltimore and You’re Invited!

DealerRefresh readers (dealers) in the Maryland, Northern VA and Southern PA area – I have 10 FREE tickets to the Digital Edge Summit for July 10th at the Hilton Baltimore North in Pikesville. Call or text me or contact me and let me know that you would like to attend and I’ll have you taken care of. …

Call Tracking at your Dealership: It Goes Both Ways

On March 10, 1876, Alexander Graham Bell spoke one of the more historical quotes: “”Mr. Watson, you to need to come over here, I want to see you. We have the silver 1876 Honda Accord in stock and I’d love to show you in person. When can you stop by?” Wait, that’s not right! So …

Best Practices

P.S. This Really Works!

Most professional copywriters know that in a sales letter, the most important item after the headline is the postscript (P.S.) at the bottom. Research shows that when people open a letter, they often scan to the bottom and read the P.S. before they actually read the letter itself. A good writer will take advantage of …

Industry News & Trends

Autotrader’s files are public

Last week, Autotrader.com announced they are filing for Initial Public Offering (IPO). With a few days to examine the 250 page document, detailing the filing, the numbers are in. What kind of profitability does Autotader.com have? Revenue? Expenses? It is all out there now. But we found more interest in what they paid for their last round …

Reporting Update, or What’s Up With our VDPs on Cars.com

For the extra-diligent, faithful readers of DealerRefresh, I know I promised everyone a sneak preview of the Market Intelligence Report this month, but I’m going to postpone it until next month. As you know, Jeff wanted me to talk about the cool things happening at Cars.com, but he also wanted me to dig even further …

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2012 – Page 5 – DealerRefresh

The Next Giant Leap For Dealership Websites

Dealerships Ignore More Than a Third of Their Customers

The Power of Misinformation

Have a Great 4th of July!

Digital Edge Summit in Baltimore and You’re Invited!

Call Tracking at your Dealership: It Goes Both Ways

Autotrader’s files are public

Reporting Update, or What’s Up With our VDPs on Cars.com