Dealership Communication Tools – Page 7 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Enormous Untapped Potential of Live Chat for Service – Part I

New vehicle sales in the US came in below Spring’s market expectations, evidence the industry is starting to experience the decline analysts have been expecting despite new vehicle incentives. As new car sales flatten, the service drive will play a critical part in dealership revenue. Not that it hasn’t in the past: According to recent …

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VIDEO: How to Turn Customers’ Phones Into Cash Registers

You know that thing that the Internet is really good at, buying stuff? Let’s apply that to the most expensive stuff anyone wants to buy…new cars. -Aaron Krane, Drive Motors. This is not only the viewpoint of Drive Motors Founder and CEO, Aaron Krane, but also what inspired him to form the San Francisco based …

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Can a $100 Chatbot Really Replace 2 BDC Agents?

Can a $100 Chatbot Really Replace 2 BDC Agents? Before I answer the question posed in the title, let’s agree on a few things: Facebook is not going away; Most of your customers are already there; Your kitten pictures and inventory vomits aren’t being read; and Facebook Ads work, but you need to start …

The Truth About Forms and Conversion [infographic]

Take a look at this and continue the conversation over in the dealerrefresh dealer forums. Take a look at this and continue the conversation over in the dealerrefresh dealer forums.

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Meeting People Where Their Needs Are: Interview with George Grubbs, CEO, Grubbs Automotive Group

George Grubbs’ approach to car sales is simple and personal. He sums it up as “Meeting people where their needs are.” Since he and his family have been selling cars since the 1940s, they know a few things about developing relationships that turn into sales now and for years to come. Over the past 70 …

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Digital Dealer 22 Review with Kevin Frye #DD22

Can Peyton Hoffman Keep Me from this 5-Hour Energy Drink & another Digital Dealer review? Woo hoo! It’s spring break! I mean – “Hey boss, is it OK if I go to Digital Dealer 22 in Tampa to learn about the latest and greatest in automotive digital?” Use your noggin knucklehead! The last approach might be …

stop overthinking emails and email templates

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Stop Overthinking Your Emails!

Overthinking Your Emails and Email Templates? Between prepping for 20-Group presentations to serving our regular clients, we mystery shop scores of dealers each month – reading their emails (mostly templates) and texts, and listening to their voicemails – and while we’ve seen definite overall improvement over the years, one aspect of the internet sales process …

Eric Miltsch - 2017 5 Automotive Marketing Predictions

Dealership Communication Tools Dealership Marketing Industry News & Trends

5 Automotive Marketing Predictions For 2017

Back again for my annual car dealership predictions post for the retail automotive industry. This year will be defined by a new level of awareness surrounding relevant marketing, the state of accountability and performance, and understanding mobile consumer behavior. I believe we’ll reach a higher consciousness of execution, operational excellence, and results that every level of the dealership …

"The only thing that is constant is change." - Heraclitus

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Preparing for the Inevitable Downturn

As the Greek philosopher Heraclitus said, “The only constant in life is change.” People who work in the auto industry know this is more than just a catchy quote. The auto market experiences seasonal dips and surges and it is also affected by a number of outside forces. The economy affects how much people are …

Best Practices Dealership Communication Tools Dealership Marketing

4 Texting Tips to Maximize the Online Experience with Your Dealership

There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership increase sales and improve customer service. The success of your texting strategy, however, hinges on maximizing a person’s ability to initiate contact with your …

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Dealership Communication Tools – Page 7 – DealerRefresh

The Enormous Untapped Potential of Live Chat for Service – Part I

VIDEO: How to Turn Customers’ Phones Into Cash Registers

The Truth About Forms and Conversion [infographic]

Meeting People Where Their Needs Are: Interview with George Grubbs, CEO, Grubbs Automotive Group

Digital Dealer 22 Review with Kevin Frye #DD22

Stop Overthinking Your Emails!

5 Automotive Marketing Predictions For 2017

Preparing for the Inevitable Downturn

4 Texting Tips to Maximize the Online Experience with Your Dealership