Dealership MarketingIndustry News & Trends

Cars.com Testing VDP Lead Form Featuring Sales Employees

Today Cars.com announced a possible HUGE CHANGE to their VDP. IF you’re signed up with DealerRater’s “Connections” feature, your Cars.com VDP is in for a possible HUGE change!! Take a look… DealerRater Connections on Cars.com DealerRater Connections on Cars.com This is what I call… a “Ballsy” move. And DAMN I LIKE IT!! Being a proponent …

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5 Keywords For Job Description
5 Keywords For Job Description
Best PracticesDealership MarketingDealership Operations & Processes

5 Keywords to Include in your Job Description

Millennials­ now make up the majority of the U.S. workforce, and they bring different expectations to the job than the generations before them. In order for companies to attract top talent today, they must highlight the ways in which they can meet these new employee needs. For many companies, the job descriptions they have used …

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Best PracticesDealership Communication ToolsIndustry EventsIndustry News & TrendsOther Stuff

Digital Dealer 22 Review with Kevin Frye #DD22

Can Peyton Hoffman Keep Me from this 5-Hour Energy Drink & another Digital Dealer review? Woo hoo! It’s spring break! I mean – “Hey boss, is it OK if I go to Digital Dealer 22 in Tampa to learn about the latest and greatest in automotive digital?” Use your noggin knucklehead! The last approach might be …

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Best PracticesDealership Operations & Processes

How Weather Impacts Your Dealer’s Service Repair Orders

Every fixed operations department across north America thinks that weather has an impact on the number of completed repair orders (ROs) each day. Every fixed operations department across North America thinks that certain days of the week are slower (i.e., fewer completed ROs) than other days. We’ve uncovered some unexpected results. More than 100,000 service records …

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Delivering Personalization to customers you can't see
Delivering Personalization to customers you can't see
Best PracticesDealership Marketing

VIDEO: Creating a Personalized Dealership Website

The automotive industry is built on strong relationships and trust. So the shift to digital presents a challenge: bringing that personalized experience to online shoppers without face-to-face interaction. With smart targeting personalization technology, dealerships can create a customized online shopping experience that builds trust, promotes satisfaction, and boosts leads and sales. A personalized digital dealership …

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Best PracticesDealership Operations & Processes

Should You Be Cross Training New Employees?

Traditional roles in dealership culture are changing rapidly, and current employee structures need to adapt accordingly. In the past, it was not uncommon for a dealership to foster a culture where most employees operated within siloes. For example, sales associates and finance & insurance (F&I) personnel traditionally were relegated to two separate departments with little-to-no …

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What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles.
What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles.
Best PracticesDealership Marketing

VIDEO: Don’t Get Owned Marketing Your Pre-Owned Vehicles

Dealerships love to compete on the amount of new inventory they sell. However, the best margins in auto sales come from used cars. The problem is that digital marketing techniques for new cars just don’t translate well to promoting used cars. Used cars are completely unique, there is limited OEM marketing support, and sometimes they’re …

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